What Happened to Valeria Márquez? Mexican Beauty Influencer Passes Away

Valeria Márquez, a popular Mexican beauty influencer, has died at the age of 23, with reports confirming her death on May 14, 2025. Valeria Márquez livestreamed on TikTok when a gunman fatally shot her inside her salon in Zapopan, Jalisco.

Here’s what we know so far about Valeria Márquez’s death.

Valeria Márquez passes away at 23, claims report

Valeria Márquez, a 23-year-old Mexican beauty influencer, was shot and killed while livestreaming on TikTok at a beauty salon in Zapopan, Jalisco, on May 14, 2025. According to the Jalisco state prosecutor’s office, Márquez was approached by a man inside the salon who asked, “Are you Valeria?” before pulling out a gun and shooting her. The gunman then fled with an accomplice on a motorbike (via The New York Times).

Authorities are investigating the murder as a possible femicide. A spokesperson for the prosecutor’s office, Denis Rodríguez, stated, “They didn’t have a personal relationship… He was simply her executioner.” Femicide in Mexico refers to the killing of women due to their gender, often involving elements like public exposure, abuse, or a relationship with the perpetrator.

Márquez had over 200,000 followers across TikTok and Instagram. During the livestream, she was seen holding a stuffed pig and appeared anxious before the shooting. Moments prior, she said, “They’re coming,” and responded “Yes” to a voice asking, “Hey, Vale?” before muting the stream. After the shot, another person appeared and ended the video (via Reuters).

Earlier that day, she mentioned someone had visited the salon with an “expensive gift” while she was away, and she did not intend to meet them. Police arrived at the scene around 18:30 local time and confirmed her death.

The killing has drawn attention to Mexico’s ongoing crisis of gender-based violence. According to the United Nations, Mexico recorded over 50,000 murders of women between 2001 and 2024, with conviction rates below five percent. In 2023, femicide rates stood at 1.3 per 100,000 women, placing Mexico among the highest in Latin America. The investigation remains ongoing.

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